Less is More

In the words of Einstein, ‘If you can’t explain it simply, you don’t understand it well enough.’ While it’s easy to wax eloquent about a subject without saying anything of substance, it’s a challenge to communicate effectively in just a few words.

TL;DR – Here are some social media ads where I kept the copy short and sweet:

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What Happened in Vegas…

As promised, here are a couple of pictures of our booth from this year’s International Franchise Association Convention. I wish I could’ve attended, but I’m glad some of my words made it there in my place. The booth’s design did most of the heavy lifting, but I was glad to contribute some copy to help our team communicate with the convention’s attendees. I also wrote copy for the pre- and post-event landing pages, the latter of which you can visit here.

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What Happens in Vegas… Matters for Your Franchise

Here’s a landing page promoting Web.com for Enterprise’s booth at this year’s International Franchise Association Convention in Las Vegas. I also wrote copy for the booth itself, as well as the ads and emails used to engage prospects before and after the convention.

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I’ll upload images of the booth soon, but here’s a preview of coming attractions: