Less is More

In the words of Einstein, ‘If you can’t explain it simply, you don’t understand it well enough.’ While it’s easy to wax eloquent about a subject without saying anything of substance, it’s a challenge to communicate effectively in just a few words.

TL;DR – Here are some social media ads where I kept the copy short and sweet:


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What Happened in Vegas…

As promised, here are a couple of pictures of our booth from this year’s International Franchise Association Convention. I wish I could’ve attended, but I’m glad some of my words made it there in my place. The booth’s design did most of the heavy lifting, but I was glad to contribute some copy to help our team communicate with the convention’s attendees. I also wrote copy for the pre- and post-event landing pages, the latter of which you can visit here.






What Happens in Vegas… Matters for Your Franchise

Here’s a landing page promoting Web.com for Enterprise’s booth at this year’s International Franchise Association Convention in Las Vegas. I also wrote copy for the booth itself, as well as the ads and emails used to engage prospects before and after the convention.


I’ll upload images of the booth soon, but here’s a preview of coming attractions: